Universal’s PITCH PERFECT 3 Features Online Fashion Contest


Fashionista Alert: Universal's PITCH PERFECT 3 Features Online Fashion Contest

When Universal Pictures’ much-anticipated PITCH PERFECT 3 opens in film theatres throughout NORTH AMERICA on Dec. 22nd, followers will have the ability to take part in a singular interactive on-line fashion CONTEST adjudicated by the movie’s superstar costume designer, Salvador Perez. Under phrases of a singular Universal partnership deal, followers can obtain the Nelo app to create their very own unique outfits for decent younger stars like Anna Kendrick, REBEL Wilson and different members of the film’s feminine forged.

Perez, who created the edgy, hip looks for every of the Barden Bellas – the eclectic, sometimes-feuding, fictional all-female a capella singing group that the Pitch Perfect collection is predicated on – will select which three fan-created outfits he likes probably the most, and award these outfits to the winners of the just-launched #PitchStyleContest.

“From young college girls to international competition-winning superstars to young ladies out in the world, the Bellas have grown and become more fabulous. It’s been so fun creating these looks from Beca’s (Anna Kendrick’s) rock star style to Fat Amy’s (Rebel Wilson’s) empowered diva,” says Perez, in a just-released video clip saying the competition, which runs till Jan. 10th.

“The costumes from the movies have inspired the fans. I’ll choose my top three favorites and those winners will receive the outfits they’ve created. I can’t wait to see what you (movie fans) come up with,” provides Perez, an influential business participant who additionally serves as President of Hollywood’s Costume Designer Guild.

Since Pitch Perfect 2 scored huge on the field workplace in 2015 – grossing $287.5 million US worldwide, an all-time report for a musical comedy – expectations are excessive that Pitch Perfect 3 will draw large audiences too, with the Pitch Style CONTEST producing hundreds of thousands of downloads of the Nelo fashion app, making a recent new interactive approach for legions of followers to interact with their favourite characters.

“The Pitch Perfect movies have been shattering records. This is definitely a big money maker for the studio, and it looks like Pitch Perfect 3 will be an even bigger hit,” says Pavlo Malynin, a second yr pc Science scholar and in addition one of many co-founders of the Nelo app.

Nelo is a go-to app for fashion-loving tv and film followers, to allow them to monitor what their favourite stars are sporting and decide the place to purchase the identical outfits for themselves from Nelo’s rising variety of on-line retail companions. By downloading the Nelo app, fashion lovers can already scan some 50 million gadgets of clothes, whereas testing what Hollywood’s stars are sporting on set.

“It’s a social HUB the place anybody who’s serious about fashion can go, identical to images lovers use Instagram. Shows like The Fresh Prince of Bel-Air, Suits and MAD MEN have had a huge effect on fashion trends. We’re constructing that subsequent era of e-commerce, one which’s social, interactive and contextual. It’s not only a grid of things with advertisements all over the place.”

Malynin says Nelo’s breakthrough cope with Universal Pictures displays the corporate’s extremely progressive, versatile office tradition, and its willingness to do no matter it takes to help their shoppers’ objectives.

“A lot of other companies have raised millions of dollars around this same idea, and have failed. But here we are, a small Canadian tech startup with one of the fastest growing and most exciting fashion app – built right on a University campus. That’s almost movie material in itself.” Malynin provides.



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