New makeup brand Jecca proving beauty is genderless | Life

Jecca makeup on InstagramJecca makeup on InstagramNEW YORK, Dec 12 — Unisex fashion has by no means been hotter, and the beauty world is taking word.

So a lot in order that there is a brand new unisex beauty brand on the horizon, designed with transgender ladies in thoughts. Dubbed “Jecca,” the brand is the brainchild of makeup artist Jessica Blackler, whose numerous shopper record led her to deal with the gaps within the present beauty market together with her personal cruelty-free, vegan, inclusive cosmetics brand.

Its first product, which may be pre-ordered on-line at and can start delivery later this month, is referred to as “Correct & Conceal,” and guarantees to cowl beard shadow, birthmarks, and pimples, in addition to undereye circles and blemishes.

According to the brand’s web site, the concealer, which at present runs in two shades, provides a style of “many more thoughtfully created products to follow.”

“Jecca overlooks gender and celebrates individuality,” Blackler informed The Cut of the venture. “We’re not a brand that concentrates on just women.”

Jecca’s inclusive ethos will undoubtedly be a welcome addition to the beauty business, regardless of a sluggish, ongoing shift in conventional attitudes relating to makeup and gender.

Several massive identify manufacturers have teamed up with male influencers on makeup campaigns or collaborations all through 2017, with highlights together with a set from Mac and the beauty vlogger Patrick Starrr, and a collaboration between BH Cosmetics and German YouTuber Marvyn Macnificent.

Meanwhile, transgender actress and LGBT activist Laverne Cox launched her personal nail polish assortment with Orly Nails again in September, and Hari Nef, additionally a transgender activist and actress, landed a starring position within the L’Oréal Paris True Match marketing campaign “Your Skin, Your Story,” which debuted in January. — AFP-Relaxnews

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