7-Eleven Launches Simply Me Beauty Cosmetics

IRVING, Texas — 7-Eleven has launched Simply Me Beauty, an reasonably priced line of cosmetics created to attraction to millennial ladies. Available solely at 7-Eleven comfort shops, the makeup model consists of 40 assorted gadgets together with cosmetics and equipment for the face, eyes and lips.

All the gadgets, priced between $three and $5, are applicable for any age however have been designed to attraction to busy millennial-aged ladies who’re juggling enterprise and household, in addition to private self-care, the corporate stated.

“The beauty industry has seen dramatic growth of cost-conscious cosmetics in the marketplace because millennial women are looking for a variety of colors at affordable prices,” stated Lindsay Robertson, 7-Eleven’s product improvement class supervisor. “They like to buy and try, and our goal when developing the Simply Me Beauty line was to create a line of makeup that had a quality look and feel without a high price barrier.”


With drug shops and supermarkets proudly owning 30% of the beauty-product market, 7-Eleven hopes to seize a few of that share of the $46 billion beauty-product business. The 7-Eleven private-brands workforce checked out widespread nationwide manufacturers to make sure the brand new cosmetics line can be of equal or higher high quality and include options that different product strains do not have. The new line shall be merchandised in free-standing “Gorgeous on the Go” shows and can embrace eyeshadow palettes, blushers, highlighters, bronzers, BB foundation lotions, concealers, volumizing mascara, eyebrow powder and wax, eyeliner, lip gloss and crayons, cream lipsticks, translucent powder compact, fake eyelashes, assorted makeup brushes, blender sponges, eye makeup remover, nail buffer and nail polish remover.

“Convenience isn’t always just about a quick stop for something to eat and drink,” stated Jack Stout, 7-Eleven senior vice chairman of merchandisting. “7-Eleven tries to offer our customers solutions for lots of different needs. We believe that for many, this top-quality line of cosmetics and cosmetic accessories can become regular purchases in addition to fill-in stops.”

So far, critiques of the cosmetics line have been principally constructive, with social-media influencers and makeup gurus doing complete evaluations and tutorials on-line (see under) for his or her legions of followers. The firm feels that clients are curious and desperate to attempt the brand new model despite the fact that they’re stunned to see it at 7-Eleven. The Simply Me Beauty line is accessible at 7-Eleven shops throughout the nation and might be supported by the chain by way of social media in the course of the vacation buying season.

Irving, Texas-based 7-Eleven Inc. operates, franchises or licenses greater than 61,000 shops in 17 nations, together with 10,900 in North America. It ranked No. 1 in CSP’s 2017 Top 202 record of the most important c-store chains within the United States.

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